Practical advice on how to apply visual merchandising tactics to your list pages, improving product engagement and conversion in your ecommerce website. Expert insights from two highly experienced ecommerce specialists.
Topics covered and timings:
- [02:58] Automating recommendations in the product grid
- [05:30] Displaying recently viewed products
- [06:46] Using content blocks & sub-category links
- [09:15] Visual differentiation through badges & image testing
- [11:15] Handling pagination effectively
- [13:55] Content insertion in the product grid
- [16:02] Handling filters through faceted navigation
- [18:20] Showing related promotions
- [19:15] Category merchandising
- [21:25] Adding persuasion tactics like social proof
Interested in expert advice and guidance for your user journey?
Ecommerce context & trends
90% of the information absorbed by the human brain is visual and first impressions are made within 2-3 seconds. If new customers land on your website and don’t like what they see, they will most likely take their business elsewhere.
According to Vue.ai, 38% of people will leave a website if they find the layout unattractive and 85% of adults think that a company’s website, when viewed on a mobile device, should be as good or better than its desktop website.
Shoppers need help understanding the product range and visual cues to speed up decision making. Visual merchandising plays a vital role in helping visitors find what they want and moving them into conversion funnels. Poor landing page design and user experience can result in your products not making it into the shopping basket and a high bounce rate from paid campaigns.
The most common shopper frustrations are:
- Mis-match between marketing and landing page e.g. promotions
- Poor use of faceted navigation to help filtering
- Unclear what the product range is
- No quick links to popular sub-categories
- No easy way to find what’s new and popular
Having worked with ecommerce teams and agencies to improve merchandising on product list pages, in this video James & Paul share insights on what to watch out for and how to improve results.