Listen on your favourite player
Watch the video
About This Episode
Do you remember the viral meme about The Dress? The Dress is a photograph that became a social hit in 2015. People seeing the image disagreed on whether the dress was black and blue, or white and gold. The event revealed differences in human colour perception, which have been the subject of ongoing scientific investigations into neuroscience and vision science.
Getting a viral hit is every brand’s dream: it creates a snowball of publicity and raises the brand profile online and offline. However, big spikes in publicity also presents challenges. When a high profile event accelerates ecommerce sales, it also has operational implications. In this podcast you’ll discover the short and long term impact of The Dress for its owner, Roman Originals.
For our 89th episode, we’re joined by Roman’s Head of Ecommerce, Ian Johnson, and the Head of Product from their ecommerce technology partner, Remarkable Commerce. We discuss how a viral photo rapidly accelerated Roman’s ecommerce sales growth, the impact this had operationally and how it led to them migrating to Remarkable’s SaaS platform.
Key Discussion Points
- What were the short and long term implications of The Dress for ecommerce?
- What challenges did rapid sales growth present and how did you deal with them?
- Were there key learnings to help with future ecommerce plans?
- There are so many ecommerce platforms on the market: what made you select Remarkable Commerce?
- What were the key learnings from your replatforming project?
- What are the key selling points/genuine USPs of Remarkable’s platform?
- How does the roadmap work for Clients using Remarkable Commerce?
- What do you focus on to ensure site performance is consistently good?
- How are you using personalisation to improve CX and drive sales, and what tech underpins this?
