Re-Sale & Driving The Circular Economy in Ecommerce, with Tern
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Re-Sale & Driving The Circular Economy in Ecommerce, with Tern

In this episode, Paul talks with Kate Walmsley, Co-Founder of sustainability / re-sale startup, Tern. Kate is a highly experienced eCommerce professional; previously working in Director-level roles for AKQA, Arcadia and New Look, as well as working with various great brands on a consultancy basis. Tern is Kate’s new startup, which is focused on pushing more breaks to offer re-sale and support the circular economy. 

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Some of the key discussion points in this episode include:

  • Why Kate started Tern and where the gap in the market is
  • The Tern re-sale setup process and end customer journey
  • Options for making use of materials / recycled products
  • Benefits of resale to eCommerce businesses beyond revenue / materials (loyslty, CRM, data etc)
  • How big brands are doing and looking at re-sale as an opportunity
  • The Tern roadmap – medium and short-term
  • Live examples of Shopify stores using Tern
  • Examples of big brand re-sale programs
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