In this ecommerce podcast, James Gurd and Paul Rogers interview Beck Besecker, Founder and CEO of the Enterprise 3D Cloud Platform Marxent.
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There are plenty of success stories for the use of AR (such as Sephora) and 3D product configurators (such as Ikea) in ecommerce. However, for many brands there’s a perceived level of complexity that prohibits interest turning into action and prototypes. As the technology platforms improve their capabilities, we wanted to explore the implications for ecommerce businesses.
In this ecommerce podcast, James Gurd and Paul Rogers interview Beck Besecker, Founder and CEO of the Enterprise 3D Cloud Platform Marxent. Beck shares his insights on what’s driving the use of AR and 3D product configurators, explaining some of the use cases and how the technology enables a fast route to market by automating as much of the process as possible.
Tl;dr – what we cover:
- What is Marxent’s 3d Cloud proposition?
- How much work is required for a retailer to get started with 3D product configurators/AR?
- How does the integration work for ecommerce platforms?
Key Discussion Points
- How did Marxent initially start and how has the overall proposition developed since then?
- What are the key reasons more retailers should be looking at 3D and AR as part of their strategy?
- What does the end-to-end process look like for an internal team pushing into AR and 3D product models?
- How complex is the average integration & does this differ across different ecommerce platforms?
- What does an ecommerce team need to do with existing imagery to make them ready for a 3D/AR project?
- What additional maintenance work does this create for the retailer?
- Please share some of your favourite product builder experiences?
- With the emergence of Web3 and the metaverse in particular, does the use case of 3D models / the associated renders change?
- What is on the roadmap for Marxent?
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