Email Marketing Trends & Insights for Ecommerce with Inbox Heroes
Home » Podcast library » Ecommerce capability » Email Marketing Trends & Insights for Ecommerce with Inbox Heroes

Email Marketing Trends & Insights for Ecommerce with Inbox Heroes

Get practical advice from two highly experienced email marketers and hosts of Inbox Heroes, a podcast dedicated to email insights. Get an honest appraisal of what good email programs look like.

Listen on your favourite player

Watch the video

For most ecommerce businesses, email marketing has a higher ROI than you can expect from any other form of marketing. However, it’s not easy maintaining a good quality email list and finding smart ways to use marketing automation to drive £££.

Tl;dr: what we cover:

  1. Key trends in email marketing for ecommerce
  2. Maintaining a good quality email list
  3. Smart ways to use marketing automation for ecommerce

Key Discussion Points

  • What are the key trends in 2021/22 and what do they mean for ecommerce teams?
  • What impact have iOS changes had and what can ecommerce teams do about it?
  • Email database quality will always be important: what’s your advice on checking the quality and keeping the database clean/accurate?
  • What’s your view on legitimate interest and the current state of opt-in vs. opt-out in ecommerce checkouts?
  • How is the tech evolving for email automation: what new tools & features got you excited and why?
  • Marketing automation is a big topic: where should ecommerce teams start?
  • What are the key requirements ecommerce teams need to look out for when selecting technology?

Want to suggest a topic or guest for a future episode? Contact us via the website or on Twitter.

Listen / Subscribe