An interview with Dataships co-founder and head of partnerships on improving marketing opt-in compliantly for ecommerce websites.
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Tl;dr
- How Dataships helps online businesses grow their marketing audiences
- The value of dynamic consent forms
- Satisfying compliance needs for data consent
Dataships is an interesting niche vendor focused on improving ecommerce site compliance with data privacy regulations whilst simultaneously increasing opt-in rates to boost marketing activity.
What’s interesting is that Dataships is able to dynamically change consent forms and opt-in capture forms based on a user’s location, to ensure the website doesn’t unnecessarily block legitimate opt-in permissions.
In this episode co-founder Michael Storan and head of partnerships Ian Madigan explain how the solution works and how ecommerce merchants are using it to get results.
Discussion notes
- Before we dive into our questions, can you give a summary of what Dataships does, as in what’s the issue/need you satisfy and how do you differ from ESPs that can provide opt-in boxes for data capture?
- Let’s talk about the changing face of data compliance for marketing consent – what do you find are the biggest challenges businesses face, especially those without experienced compliance officers?
- Let’s talk about dynamic consent forms. One size fits all is dangerous with data privacy given the variations between countries; Dataships automates compliance with global privacy laws, can you talk us through how and what exactly it does?
- One of your selling points is that you can increase the % of contacts collected with marketing permissions – you claim 22% pre and 75% post > how do you do this and how is this validated as genuine uplift, not just a broken system with an easy fix?
- What do you provide in terms of compliance records and logs, and how is this accessed, as being able to demonstrate compliance is important?
- And let’s talk implementation: what’s the integration path for adding Dataships to an ecommerce platform? It’s currently only Shopify & Klaviyo isn’t it?
- And how are preference centres managed, do you simply push data into Klaviyo, or can you also provide and manage the preference centre?
- You state a 95% acceptance rate for cookies: what do you provide to enable fully compliant cookie banners that are on-brand and can be configured to only appear for site users when legally required?
- Which countries/territories do you cover and any new ones in the pipeline?
- What’s in the roadmap: will you be integrating with other tech partners, are there new features in the pipeline?
- And last but by no means least, what’s the pricing model and is there a free trial version?
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