Artificial intelligence (AI) is the darling of the digital world. The lines are sometimes blurred between AI and machine learning (ML). The key questions are what is genuinely AI and how does it add real value to an ecommerce site? You need to...
Unified data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With...
Typically businesses have larger budgets for acquisition than retention. However, retaining customers for most ecommerce teams is a competitive necessity to drive LTV (lifetime value). At the core of this is effective and targeted communication. As...
Digital experience analytics sounds like an industry buzzword but it’s actually an important capability for ecommerce teams to understand, especially when replatforming. Content can be a thorn in your side when migrating to a new platform...
Content management is front of mind in most replatforming projects as ecommerce teams seek to implement modern tools to improve content control and provide greater agility. Driven by the need to deliver content-rich digital experiences across...
Whether businesses accept it or not, bad customer experiences can have a negative impact on the business. From a financial point of view, it can affect sales and in the long term it can damage customer retention. If left unchecked, it can seriously...
Sustainable ecommerce is a hot topic in the fashion industry. There has been an explosion of brands with a clear sustainability message, some achieving incredibly fast growth such as Pangaia and Everlane. There’s also been an interesting trend...
An insight into which business growth strategies are behind the ecommerce success of CarMats.co.uk. Discover how the Founder of a successful web development agency successfully launched his own ecommerce business on Shopify and grew it to more than...
Get practical advice and insights into the challenges of defining and prioritising an ecommerce roadmap with Louis Adamou, Ecommerce & Technology Strategist for Loaf. An ecommerce roadmap is a planning tool designed to help organisations using...
Understand where SAP’s Upscale Commerce SaaS solution fits in the market and how they’re positioning against other leading SaaS vendors. SAP is well established as a global market leading business software provider, specifically for its...