Tl;dr – fast forward to the topics of most relevance to you: 7 principles of GDPR [10:30]Cookie consent and pop-ups [28:00]Privacy by design [39:00]Brexit and GDPR [51:00] Online privacy is a hot topic. General Data Protection Regulation, or...
No ecommerce platform is perfect. Each technology stack has its own set of pros and cons, which need to be carefully evaluated. The platform you select will have an impact on your operational efficiency and resource plans. We’ve been in...
Site speed and performance has been a focus for most web owners for many years and there are case studies demonstarting the link between speed and conversion. For example. COOK increased conversions by 7% by reducing page load time by 0.85 seconds...
Website accessibility is an important topic that everyone in an ecommerce team should understand. An estimated 15% of the world’s population, which is more than 1 billion people, have disabilities. That’s approximately one in four adults in the...
Artificial intelligence (AI) is the darling of the digital world. The lines are sometimes blurred between AI and machine learning (ML). The key questions are what is genuinely AI and how does it add real value to an ecommerce site? You need to...
Unified data is at the heart of ecommerce and ecommerce teams are increasingly looking to develop personalised shopping experiences. But personalisation is tricky given the fragmented user journey and proliferation of devices and channels. With...
Typically businesses have larger budgets for acquisition than retention. However, retaining customers for most ecommerce teams is a competitive necessity to drive LTV (lifetime value). At the core of this is effective and targeted communication. As...
Digital experience analytics sounds like an industry buzzword but it’s actually an important capability for ecommerce teams to understand, especially when replatforming. Content can be a thorn in your side when migrating to a new platform...
Content management is front of mind in most replatforming projects as ecommerce teams seek to implement modern tools to improve content control and provide greater agility. Driven by the need to deliver content-rich digital experiences across...
Whether businesses accept it or not, bad customer experiences can have a negative impact on the business. From a financial point of view, it can affect sales and in the long term it can damage customer retention. If left unchecked, it can seriously...